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CHALLENGES AND SUCCESS DRIVERS OF MOTORCYCLE SPARE-PARTS PRIVATE LABEL BRANDS IN SOUTHEAST NIGERIA.

Olise, Moses C. and Nkamnebe, Anayo D. and Ukenna, Stephen and Okoli, Moses I. (2014) CHALLENGES AND SUCCESS DRIVERS OF MOTORCYCLE SPARE-PARTS PRIVATE LABEL BRANDS IN SOUTHEAST NIGERIA. European Journal of Business and Social Sciences, 3 (5). pp. 12-22. ISSN 2235 -767X

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Abstract

The motivation of this study is the observed increase of motorcycle spares parts private labels (PLs) in the southeast Nigeria, therefore warranting empirical probing to identify success factors and major challenges to motorcycle spare parts PL in Nigeria. The study is guided by three objectives and three hypotheses formulated to address the objective. Four point likert scale questionnaire was designed and primary data were drawn from 23 PL managers or owners at Nnewi, Southeast Nigeria. Principal component analysis and tstatistics were adopted for data reduction and for hypothesis testing respectively. The major finding of this study is that to gain control is the major reason for development of private label; self-gratification is the key success factor of PLs; and piracy or absences of regulation is the main challenge of PLs survival. Accordingly, this led to the conceptualization of the Private Label Survival Triangle. Key recommendation is the urgent need for government to regulate the motorcycle spare parts PL sector.

Item Type: Article
Uncontrolled Keywords: Private labels (PLs), Principal component analysis, Motorcycle spares parts
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 16 Jan 2018 06:27
Last Modified: 16 Jan 2018 06:27
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/10007

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