UNYIMADU, S. O. and OBI, JAMES NWOYE (2011) THE STRATEGIC PLANNING PROCESS: THE LINK BETWEEN MISSION STATEMENT AND ORGANIZATIONAL PERFORMANCE. Nigerian Journal of Banking, Finance and Management, 12 (1). pp. 1-7. ISSN 978-36726-6-5
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Abstract
The strategic planning process requires development of a mission statement for the organization. The mission statement incorporates the organization’s purpose and vision for the future. A nineitem mission statement evaluation scale was developed to measure the completeness and quality of an organization’s mission statement. Further, the link between the completeness and quality of an organization’s mission statement and the organization’s financial performance was investigated. Results indicate a significant positive relationship between the completeness and quality of the mission statement and the organization’s financial performance. Strategic managers can expect that the result of improving their organization’s mission statement will be improved financial performance of the enterprise.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Strategic Planning, Mission Statement, Financial Performance, Organization |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 16 Jan 2018 11:12 |
| Last Modified: | 16 Jan 2018 11:12 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/10038 |
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