Ukenna, Stephen (2009) Consumer Sales Promotion Effectiveness: An Examination of Sales Promotion Technique Preferences of Nigerian Consumers. Joumal of Marketing Research, 3 (1). pp. 70-105. ISSN 0794-1374
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| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | sales promotion effectiveness, environmental promotion, preferences, consumer, product trial, Nigeria . |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Patricia Nwokealisi |
| Date Deposited: | 18 Jan 2018 07:39 |
| Last Modified: | 18 Jan 2018 07:39 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/10057 |
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