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Consumer Sales Promotion Effectiveness: An Examination of Sales Promotion Technique Preferences of Nigerian Consumers

Ukenna, Stephen (2009) Consumer Sales Promotion Effectiveness: An Examination of Sales Promotion Technique Preferences of Nigerian Consumers. Joumal of Marketing Research, 3 (1). pp. 70-105. ISSN 0794-1374

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Item Type: Article
Uncontrolled Keywords: sales promotion effectiveness, environmental promotion, preferences, consumer, product trial, Nigeria .
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 18 Jan 2018 07:39
Last Modified: 18 Jan 2018 07:39
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/10057

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