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DEVELOPMENT CONTENT IN INDIGENOUS LANGUAGE RADIO

Oyero, Olusola (2010) DEVELOPMENT CONTENT IN INDIGENOUS LANGUAGE RADIO. Babcock Journal of Mass Communication, 2 (2). pp. 45-54.

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Abstract

The proofs that messages are beller understood and that the audience derived good feeling of enjoyment and sense ofsatisfaction when they listen to radio messages in their indigenous language underscore the significance ofindigenous language radio in airing development-oriented messages. Against this backdrop, this paper examines the development content in an indigenous language radio station for example Radio Lagos 107. 5. Fll1 Nigeria. Findings showed that the radio station does not give adequate attention to development-oriented messages in terms of the number of such programmes aired weekly in comparison with non-development messages. However, the few development-oriented programmes were well- treated and were given good prominence.

Item Type: Article
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mr Adewole Adewumi
Date Deposited: 21 Dec 2012 21:23
Last Modified: 21 Dec 2012 21:23
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/1006

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