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A COMPARATIVE ANALYSIS OF SMALL BUSINESS STRATEGIC ORIENTATION:IMPLICATIONS FOR PERFORMANCE

Ogbari , M. E. and Ibidunni, O. S. and Ogunnaike, O.O. and Olokundun, Ayodele Maxwell and Amaihian, A. B. (2018) A COMPARATIVE ANALYSIS OF SMALL BUSINESS STRATEGIC ORIENTATION:IMPLICATIONS FOR PERFORMANCE. Academy of Strategic Management Journal, 17 (1). pp. 1-15.

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Abstract

Strategic orientations are widely required and considered for the survival and sustainability of small businesses. This study reports the comparative analysis of small business strategic orientations based on the presence of aggressiveness, futurity, riskiness, proactiveness and analysis and defensiveness for performance. For proper projection, four hypotheses were formulated. Survey research design, purposive and simple random sampling technique were adopted for the study. Data were collected from selected Covenant University strategic business Units through the administration of questionnaires were sorted and analyzed using descriptive statistics, regression and Pearson correlation analysis. The study revealed a positive effect between the various variables; product innovation and revenue turnover; research development and customer patronage; technological innovation and return on investment. Therefore it was recommended that SMEs need be innovative and proactive as possible to enable their optimal navigation and improved productivity in whatever business environments they operate and also to foster more strategic improvisational actions that can bring out change, enhance operational efficiency and contribute to organizational performance and competitive advantage.

Item Type: Article
Uncontrolled Keywords: Strategic Business Orientation, Proactiveness, Aggressiveness, Analysis, Performance.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 02 Mar 2018 07:39
Last Modified: 02 Mar 2018 07:39
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/10289

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