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Patterns of Media Usage among Students in Privately-owned Universities in South-West, Nigeria

Aririguzoh, Stella A. and Sobowale, Idowu and Usaini, S. (2016) Patterns of Media Usage among Students in Privately-owned Universities in South-West, Nigeria. MEDIA AND COMMUNICATION REVIEW (Joumal of the School of Communication. Lagos State University), 2 (2). pp. 36-50. ISSN 2488-0014

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Abstract

Communication sustains the modem society. Mass media are public carriers of messages to heterogeneous audiences, including university students and they allow students to express themselves as well as acquire knowledge. This paper examines the contemporary patterns of media use among students in five private universities in Nigeria. Media use indicates the various ways students employ the media to meet their different needs for information, entertainment and education. The survey research design was adopted with the questionnaire as the major instrument administered among respondents drawn from privately-owned universities in SouthWest Nigeria. It was found that students are media literate with the skills to navigate through different media platforms. However, most of the respondents preferred new media to the traditional media of newspapers, magazines, radio, television and films. Respondents access the Internet mostly through their mobile phones, and mainly for entertainment purpose. It is therefore suggested that more creators of media messages targeting this group should put them online, especially on the social media.

Item Type: Article
Subjects: A General Works > AS Academies and learned societies (General)
H Social Sciences > H Social Sciences (General)
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 05 Mar 2018 15:40
Last Modified: 05 Mar 2018 15:40
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/10306

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