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Afolabi, O. and Oyero, Olusola (2017) NOLLYWOOD AND THE NIGERIA’S NATIONAL IMAGE: A STUDY OF SOME SELECTED NOLLYWOOD MOVIES (2010-2016). In: CUCEN 2017, Covenant University, Ota.

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Previous studies have shown that contents of Nollywood films are not geared towards positivity. Previous studies have also shown that Nollywood films can be assumed to be one of the major causes of the fact that Nigerians are facing the encumbrances of a negative perception globally. This research seeks to find out if this trend has changed with the recent Nollywood productions (from 2012-2016). Both Content Analysis and Face-to- Face Interview were adopted as the methodologies used to carry out this study. Five Nollywood films were purposively selected for this study using registration and approval by National Film and Video Censors Board (NFVCB), superb production quality to fit the big screens and premiered both in Nigeria and internationally as the criteria for selection. From the interview, it was indicated that most Filmmakers are focused on contents that will appeal to their audiences and maximize profit, and the interviewee emphasized that Nollywood movies give the exact picture of reality-whether good or bad. From the content analysis, it was verified that there are more negative themes than positive themes in Nollywood movies. Based on findings, the study recommends that, all Nollywood films must be checked by NFVCB, to meet the criteria of positive portrayal, before it can be shown internationally. Secondly, the government should collaborate with filmmakers to produce films that promote Nigerian cultural identity to the global community.

Item Type: Conference or Workshop Item (Paper)
Subjects: G Geography. Anthropology. Recreation > GR Folklore
N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mr Adewole Adewumi
Date Deposited: 05 Mar 2018 17:59
Last Modified: 05 Mar 2018 17:59

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