Moemeka, A. (1998) Communalism as a Fundamental Dimension of Culture. Journal of Communication, 48 (4). ISSN 0021-9916
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Abstract
Ibis essay does not dispute the authenticity of individualism and collectivism as dimensions of culture. However, existing literature has missed a fundamental dimension, communalism, and has mistakenly attributed the characteristics of communalism to collectivism. Here, I affirm the fundamental nature of communalism as a cultural dimension and discuss how its characteristics markedly differ from those of collectivism and individualism. I then examine how communication works in communalistic communities. l throw some light on the concept of cultural dualism and introduce personalism as an emerging social order in both individualistic societies and urban centers of communalistic societies.
| Item Type: | Article |
|---|---|
| Subjects: | Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | Mr Adewole Adewumi |
| Date Deposited: | 27 Dec 2012 12:00 |
| Last Modified: | 27 Dec 2012 12:00 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/1080 |
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