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Communalism as a Fundamental Dimension of Culture

Moemeka, A. (1998) Communalism as a Fundamental Dimension of Culture. Journal of Communication, 48 (4). ISSN 0021-9916

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Ibis essay does not dispute the authenticity of individualism and collectivism as dimensions of culture. However, existing literature has missed a fundamental dimension, communalism, and has mistakenly attributed the characteristics of communalism to collectivism. Here, I affirm the fundamental nature of communalism as a cultural dimension and discuss how its characteristics markedly differ from those of collectivism and individualism. I then examine how communication works in communalistic communities. l throw some light on the concept of cultural dualism and introduce personalism as an emerging social order in both individualistic societies and urban centers of communalistic societies.

Item Type: Article
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mr Adewole Adewumi
Date Deposited: 27 Dec 2012 12:00
Last Modified: 27 Dec 2012 12:00

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