Moemeka, A. (1999) Communicating for social change: Identifying fundamental hurdles. Journal for Journalism in Southern Africa, 20 (2). ISSN 0256-0054
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Abstract
The road to social change is always strewn with social, economic, political, psychological and cultural hurdles. Social change programmes and efforts, in addition to problems inherent in change itself, have always faced hurdles that have substantial impact on the outcome of change endeavours. Unless these hurdles are recognised and guarded against, no change effort can be successfully executed, and no executed change plan can endure for long. In this article, the author discusses how communication could serve social development. He identifies and examines factors that would enhance social change. He also identifies and discusses barriers to social change and how social change agents could use them as stepping stones in their work.
| Item Type: | Article |
|---|---|
| Subjects: | Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | Mr Adewole Adewumi |
| Date Deposited: | 27 Dec 2012 12:05 |
| Last Modified: | 27 Dec 2012 12:05 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/1081 |
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