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Drivers of sustainable consumption in a developing sub-saharan african setting: perspective of nigerian academic staff.

Ukenna, Stephen and Idoko, Edwin Chukwuemeka and Kehinde, O.J. and Ogbari , M. E. (2018) Drivers of sustainable consumption in a developing sub-saharan african setting: perspective of nigerian academic staff. In: Sustainable African Development and Self Reliance: Building Economic Bridges in a Multi-Polar World, May 2018, University of South Africa (UNISA).

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Abstract

Sustainable consumption bahaviour is silently becoming a pivotal phenomenon in Nigeria, just like other developing countries in Sub-Saharan Africa (SSA) which arguably is affecting purchase patterns. Despite the amazing growing interest in sustainable consumption, minimal research attention has been exerted to deepen and broaden understanding concerning those factors that trigger sustainable consumption consciousness in a developing economy where sustainable consumption behaviour is still nascent though evolving rapidly. Questionnaire was utilised to collect data from a sample of 3495 academic staff randomly drawn from nine universities in southern Nigeria. Structural Equation Modelling (SEM) technique was used to analyse data relating to hypothesized relationships in the model. Convergent validity was checked whereas discriminant validity was assessed using Fornell-Larcker Criterion Analysis. Also, reliability check was conducted to determine the internal consistency of the measurement items. Findings clearly show environmental concern and educational level as primary drivers; also, health concern, income status, and quality insignificantly influence sustainable consumption. The Sustainable Consumption Drivers Model was also developed based on the findings and the potential policy and managerial implications were discussed; recommendations on how to advance sustainable consumption rapidly including possible areas for further studies were highlighted.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Sub-Saharan Africa, Nigeria, sustainable consumption, Academic Staff
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 11 Jun 2018 10:11
Last Modified: 11 Jun 2018 10:11
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/10922

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