TWITTER AS A TOOL FOR THE MOBILISATION OF THE #BRINGBACKOURGIRLS# CAMPAIGN AMONG UNDERGRADUATES

Sholarin, M. A. and Oyesomi, Kehinde Opeyemi and GBOLAHAN, ADEBISI and Ahmadu, Frederick O. (2017) TWITTER AS A TOOL FOR THE MOBILISATION OF THE #BRINGBACKOURGIRLS# CAMPAIGN AMONG UNDERGRADUATES. International Journal of Social Sciences and Humanities Reviews, 7 (2). pp. 63-71. ISSN 2276-8645

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Abstract

This study examined the role twitter played in mobilising youths to join the #bringbackourgirls# campaign. It sought to examine the extent to which social media sets agenda for the society and mobilizes people to join a cause using the #bringbackourgirls# campaign as study. Survey method was employed and questionnaire was used as instrument of data collection. The population were University of Lagos students. A sample size of 500 respondents was drawn from the population out of which 473 responded effectively to the questions. The finding revealed that 90% of the respondents have a twitter account and they access them regularly. About 70% of the respondents stated that social media were their main sources of information on the campaign. Furthermore, 57% believed that twitter is an effective tool for sourcing information and mobilisation. Recommendations were made among others that efforts should also be made to institute a form of regulatory framework for social media as unscrupulous elements can use the platform to mobilize people to cause disorderliness in the nation.

Item Type:	Article
Uncontrolled Keywords:	Bringbackourgirls campaign, mobilisation, social media, Twitter
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Hannah Akinwumi
Date Deposited:	15 Jun 2018 10:52
Last Modified:	15 Jun 2018 10:52
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/10953

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