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Data exploration of social client relationship management (CRM2.0) adoption in the Nigerian construction business

Ojelabi, Rapheal A. and Afolabi, A.O. and Oyeyipo, Opeyemi and Tunji-Olayeni, P .F and Adewale , B. A. (2018) Data exploration of social client relationship management (CRM2.0) adoption in the Nigerian construction business. Data in Brief, 18. pp. 1471-1476.

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Abstract

Integrating social client relationship management(CRM2.0)in the built environment can enhance the relationship between construction organizations and client towards sustaining a long and lasting collaboration. The data exploration analyzed thee-readiness of contracting and consulting construction firms in the up take of CRM2.0 and the barriers encountered in the adoption of the modern business tool.The targeted organizations consist of seventy five (75)construction businesses operating in Lagos State which were selected from a pool of registered contracting and consulting construction firms using random sampling technique. Descriptive statistics of thee-readiness of contracting and consulting construction firms for CRM 2.0 adoption and barriers limiting its up take were analyzed.Also,inferential analysis using Mann–Whitney U statistical and independent sample t-test was performed on the data set obtained. The data generated will support construction firms on the necessity to engage in client social relationship management in ensuring sustainable client relationship management in the built environment .

Item Type: Article
Uncontrolled Keywords: Client Contractors Construction industry Relationship management Social media
Subjects: T Technology > T Technology (General)
T Technology > TH Building construction
Divisions: Faculty of Engineering, Science and Mathematics > School of Engineering Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 20 Jun 2018 10:28
Last Modified: 20 Jun 2018 10:28
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/10973

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