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The Place of the Nigerian Family Values in Social Media Usage

Kayode-Adedeji, Tolulope and Usaini, S. and Oyedepo, T. (2018) The Place of the Nigerian Family Values in Social Media Usage. International Journal of Innovative Research and Knowledge, 3 (7). pp. 277-287. ISSN 2213-1356

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African family values are fast changing considering diverse societal factors such as globalisation replicated western government policies and information communication technology. These surrounding factors neutralize the sustainability of historical heritage and identity of the African citizen. While examining the existence of the Nigerian culture within the family setting, this study investigates the role of Facebook, an ICT enabled communication platform, in changing, modifying or building the Nigerian family values. The sample size was drawn from Lagos, a cosmopolitan state in Nigeria. A total number of 289 copies of the questionnaire were randomly administered to Lagos residents from the three senatorial districts. Results showed that respondents strongly believe that Facebook does not impede the values of Nigerians, as it serves as a medium for enhancing Nigerian fashion, information dissemination and creating new forms of relationships. Also, respondents agreed that social media generally have changed or modified diverse aspects of the Nigerian culture. However, westernization, technology, bad family upbringing and globalization were identified as other factors responsible for the changes in Nigerian family values in this era. It recommends that stakeholders maximize social media platforms in reinforcing Nigerian family values, especially amongst the younger generation who are avid users of social media.

Item Type: Article
Uncontrolled Keywords: Facebook, social media, family values, online communication, culture, family upbringing and globalization
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HQ The family. Marriage. Woman
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 16 Aug 2018 07:39
Last Modified: 16 Aug 2018 07:39

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