University Links: Home Page | Site Map
Covenant University Repository

The perception of maternal health messages in two urban television stations in Nigeria

Igbinoba, Angie Osarieme and Soola, E. O. and Omojola, Oladokun and Amoo, Emmanuel O. (2018) The perception of maternal health messages in two urban television stations in Nigeria. In: 15th International Conference on Urban Health Managing Urbanisation for Health: A Priority for all Nations, 27-30 November 2018, Kampala. Uganda .

[img] PDF
Download (400Kb)


Countless numbers of women across the globe lose their lives virtually every day for reasons associated with childbirth. Maternal mortality is a national dilemma that does not only affect females in rural areas but those in urban areas as well. A recognized and unarguable fact about the social responsibility of the media whether in a rural or urban setting, as Folarin (2005) avers, is that of informing the public to engender its self-determined action; it, therefore, means that the public engages in health actions based on the health message at its disposal from the media. This study, using survey as the research design and with the aid of a questionnaire, was an attempt at answering research questions on: the major source of maternal health information among urban school children; how often the broadcast media are used by urban school children; the degree of exposure to broadcast media health programmes among urban school children; and the extent to which broadcast media health programmes address the issue of maternal health. The population of the study constituted the entire SS3 students of three urban secondary schools. It was discovered, among other things that, interpersonal sources rather than the mass media, served as the major sources of maternal health information; the television was indicated as the broadcast medium used by majority of the urban school children on a daily basis. The conclusion of the study was that breaking the cycle of death among females resulting from childbirth is achievable when maternal health dissemination becomes a central focus of media business and it was recommended that a paradigm shift was required from a media routine of merely creating awareness on maternal mortality to promoting the prevention of maternal mortality

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: AIT, Urban Media and Health, Maternal Health Messages
Subjects: H Social Sciences > H Social Sciences (General)
R Medicine > RA Public aspects of medicine
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 19 Sep 2018 10:44
Last Modified: 19 Sep 2018 10:44

Actions (login required)

View Item View Item