Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation

Akinbola, Olufemi and Solomon, Kowo and Akinbola, O. A. and Ibidunni, Ayodotun Stephen. (2018) Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation. International Journal of Data and Network Science, 2. pp. 49-56.

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Abstract

In recent time, corporate social responsibility (CSR) has been a critical item on the agenda for many business firms. Organizations now go beyond their economic obligations and are particularly meticulous in considering and assessing the impact of their activities on the environment. The objectives of the study are to examine the effect of Environmental focused CSR activities on corporate image and also to investigate the effect of Ethical CSR activities on Customer Relation. 240 copies of questionnaire were administered to Nigeria brewery staffs in Ogun State, Nigeria to get primary data that treated and tested appropriate research questions and hypotheses accordingly. The study adopted survey method and Cronbach Alpha for test retest reliability. The study found out that there was a significant relationship between ethical activity and customer relations and the relationship between environment activities and corporate image was significant. The study recommends the managements should ensure they plan strategically to enhance corporate social responsibility

Item Type:	Article
Uncontrolled Keywords:	CSR Customer Relations Environment Activities Corporate image Ethical CSR
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	20 Sep 2018 08:29
Last Modified:	20 Sep 2018 08:29
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/11828

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