Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

Olokundun, Ayodele Maxwell and Iyiola , O.O. and Ibidunni, Ayodotun Stephen. and Falola , Hezekiah Olubusayo and Salau, Odunayo Paul and Amaihian, A. B. and Peter, Fred and Borishade, T. T. (2018) Data survey on the effect of product features on competitive advantage of selected firms in Nigeria. Data in Brief, 18. pp. 1005-1008. ISSN 2352-3409

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Abstract

The mainobjectiveofthisstudywastopresentadataarticlethat investigatestheeffectproductfeatureson firm's competitive advantage.Fewstudieshaveexaminedhowthefeaturesofa product couldhelpindrivingthecompetitiveadvantageofa firm. Descriptiveresearchmethodwasused.StatisticalPackagefor Social Sciences(SPSS22)wasengagedforanalysisofonehundred and fifty(150)validquestionnairewhichwerecompletedbysmall business ownersregisteredundersmallandmediumscaleenter- prises developmentofNigeria(SMEDAN).Stratified andsimple random samplingtechniqueswereemployed;reliabilityand validityprocedureswerealsoconfirmed. The field datasetismade publicly availabletoenablecriticalorextendedanalysis

Item Type:	Article
Uncontrolled Keywords:	Product features Competitiveadvantage Small businessowners Nigeria
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	20 Sep 2018 11:34
Last Modified:	20 Sep 2018 11:34
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/11854

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