A dataset of customer loyalty and variation in perception of customers across demographic characteristics In health care sector of Nigeria

Borishade, T. T. and Worlu, Rowland E.K. and Kehinde, O.J. and Ibidunni, Ayodotun Stephen. and Ogunnaike, O.O. and Dirisu, Joy Favour and Ogueyungbo, Opeyemi and Peter, Fred (2018) A dataset of customer loyalty and variation in perception of customers across demographic characteristics In health care sector of Nigeria. Data in Brief, 20. pp. 353-357. ISSN 2352-3409

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Abstract

The datadepictedoncustomerloyaltyinthehealthcaresectorwas concentratedonthevariationinperceptionacrossdemographic characteristicsonthesubjectmatter.Thedatafocusedonselected privatehospitalsadjudgedtobethebestfourinLagosState, Nigeria. Inthisdataarticle,thevariablesforcustomerloyaltywere categorizedinto(repeatpurchase,brandinsistence,switching restraintandcustomersatisfaction)forhealthcareservicesectorin Nigeria. Thedatamadeusedofthepersonalprofile ofthe respondents astheindependentvariablestoestablishalink between theaimsofthestudyandthedemographiccharacteristics via the quantitative method. Data weregatheredfrom365 respondents throughtheuseofstructuredquestionnaire.The Kruskal WallisTestwascarriedouttoinvestigateandidentify what accountedforthevariationinthecustomers’ perceptionon the subjectmatter.TheSPSS(22)wasutilizedtoanalysedthedata. This datasetispresentedopenlyforeasyaccessibilityforagreater critical examination

Item Type:	Article
Uncontrolled Keywords:	Customer Loyalty Perception Demography Healthcare
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	26 Sep 2018 10:52
Last Modified:	26 Sep 2018 10:52
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/11918

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