TECHNOLOGICAL INNOVATION: A TOOL FOR COMPETITIVE ADVANTAGE (A STUDY OF GUARANTEE TRUST BANK PLC, VICTORIA ISLAND, LAGOS STATE)

ORJI OBA, UZOMA BRENDA and Covenant University, Theses (2018) TECHNOLOGICAL INNOVATION: A TOOL FOR COMPETITIVE ADVANTAGE (A STUDY OF GUARANTEE TRUST BANK PLC, VICTORIA ISLAND, LAGOS STATE). Masters thesis, COVENANT UNIVERSITY.

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Abstract

This study is aimed at measuring technological innovation as a determinant of an organization’s competitive advantage tool using a selected Nigerian Commercial Bank. The study utilized descriptive survey design and was based on the selected variables used to measure technological innovation and an organization’s competitiveness. A simple random sampling method was used to select two hundred and thirty five participants from Guarantee Trust bank Plc. Four hypotheses were posed to guide the study and a structured questionnaire was employed to collect data. Demographic data were presented using frequency tables while the four hypotheses were analyzed using both the Pearson Moment Correlation and Linear Regression. Major findings indicated that perceived ease of use (PEOU) of technological innovation has significant influence on product development as: F=9.78, β=4.550, P>0.05. This result implies that the use of new technology in an organization should clear and understandable so that employees can easily make use of technological innovation to gain a competitive advantage. However, findings also showed that there is a there is significant relationship between perceived usefulness (PU) of technological innovation and market penetration as F=47.336, β=1.875, P>=0.05 and this implies the usefulness innovative ideas will help enhance effectiveness of employees in order for an organization to improve their competitiveness. Based on these findings, it is recommended that organizations take time out to explain the functions or the usefulness of the technological innovation and how the technology will help to foster market penetration and product development. Also, organizations are encouraged to invest on research and development in order to enhance their competitiveness.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Hannah Akinwumi
Date Deposited:	30 Jan 2020 15:47
Last Modified:	30 Jan 2020 15:47
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/13085

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