The aim of this study is to determine the perceived effectiveness of marketing tools used by architecture firms in Nigeria based on a survey of 57 architecture firms. The results show that personal selling, previous projects, and referrals were perceived to be the most effective tools in marketing architectural services. The perceived effectiveness of personal selling, previous projects, print media, search engines, and telephone calls varied with the ages of the firms. The results may inform the decisions architecture firms make in choosing which marketing tools to adopt.
The Journal of Architectural and Planning Research is the major international interdisciplinary resource for professionals and scholars in architecture, design, and planning. Reporting internationally both recent research findings and innovative new practices, JAPR provides a link between theory and practice for researchers and practicing professionals.
The Journal of Architectural and Planning Research is unique in the fields of architecture and urban planning. Reporting both recent research findings and innovative new practices, it provides a link between theory and practice for researchers and practicing professionals. Articles come from authors on every continent, providing truly international coverage of research developments.
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