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Communication Structures and Social Marketing Theory

ADESINA, Evaristus and Oyero, Olusola and OKORIE, Nelson and Omojola, Oladokun and Amodu, L. O. and Adeyeye, Babatunde (2018) Communication Structures and Social Marketing Theory. In: 32nd IBIMA Conference.

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Across the globe, the prevalence rate of hepatitis B is at an upsurge state. The disease has been described as a silent killer ravaging lives of all demographic strata in most African countries. Much Scholarly attention however has not been placed on the information management of the disease This study detail ways the social marketing theory principles of exchange, audience segmentation as well as the marketing mix (product, place price and promotion) can be utilized in changing the routine risk behaviours of Nigerians on Hepatitis b disease. The paper advocated for the development of a national hepatitis information and communication strategy by government and non-government organization using the social marketing principles has detailed in th

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 25 Jun 2021 06:30
Last Modified: 25 Jun 2021 06:30

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