Television Influence on Political Knowledge of the 2007 Nigerian Presidential Elections · among Residents of Ado-Odo/Ota, Ogun State.

Aririguzoh, Stella A. (2011) Television Influence on Political Knowledge of the 2007 Nigerian Presidential Elections · among Residents of Ado-Odo/Ota, Ogun State. JOURNAL OF COMMUNICATION AND MEDIA RESEARCH, 3 (1). ISSN 2141- 5277

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Abstract

This study sought to find out if television broadcasts increased the political knowledge of residents in Ado-Odo/Ota areas of Ogun State, Nigeria during the 2007 Nigerian presidential election. Questionnaires were administered on a sample of 3635 respondents. The Pearson Moment Bivariate Two-Tailed Correlation tests were used to measure the linear associations between respondents' exposure to television broadcasts and their increases in political knowledge. Positive and statistically relevant correlations were found between respondents ' exposure to television broadcasts and their increases in the knowledge of the last Nigerian presidential election. The information television gave out made the voters in Ado Odo/Ota to know more about the last presidential election, of the presidential candidates and their political parties. Television broadcasts also made them to be familiar with the identifying logos/marks of the political parties. In addition, voters ' exposure to television broadcasts made them to know where to place their thumbprints when voting. Because of the deluge of information provided by television, the voters were further stimulated to find out more about the political parties and about the presidential election contestants. This means that television was influential in educating voters.

Item Type:	Article
Uncontrolled Keywords:	Television, Elections, Voters Knowledge, Politics.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	07 Jul 2021 15:04
Last Modified:	07 Jul 2021 15:04
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/15219

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