TELEVISION INFLUENCE AND POLITICAL PARTICIPATION OF NIGERIA’S UNSEEN MINORITY

Aririguzoh, Stella A. (2014) TELEVISION INFLUENCE AND POLITICAL PARTICIPATION OF NIGERIA’S UNSEEN MINORITY. In: Women's political visibility and media access: The case of Nigeria. Newcastle, United Kingdom: Cambridge Scholars Publishing., Newcastle, United Kingdom, pp. 29-52.

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Abstract

Active political participation is an important factor in a healthy democracy. From the mundane monitoring of electioneering campaigns on television to voting and contesting during elections, citizens get involved to register their presence as a matter of right and obligation. But in the emerging democracy of Nigeria, political participation has significant ramification that is shaped substantially by the media. This study sought to determine the extent of involvement of the residents in Ado-Odo/Ota, a semi-urban area in Ogun State - one of the country‟s 36 political subdivisions, sequel to exposure to the broadcasts of the 2007 presidential election. Positive and statistically significant relationships were found between citizens‟ exposure to television broadcasts and their political participation. The broadcasts encouraged them to seek out more information about political parties and election candidates. However, it turned out that the influences of television on participation of the residents were affected by their own inadequacies – illiteracy and rural location of voters, among others.

Item Type:	Book Section
Uncontrolled Keywords:	Ado-Odo/Ota, Minorities, Nigeria, Political Participation, Television.
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PE English
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	30 Aug 2021 15:22
Last Modified:	30 Aug 2021 15:22
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/15329

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