SALAU, Jumoke Adejonwo and Covenant University, Theses (2021) CONTENT ANALYSIS OF SPECIALISED FEDERAL GOVERNMENT AGENCIES' COMMUNICATION RESPONSE TO CODEINE CRISIS IN NIGERIA. Masters thesis, Covenant University Ota..
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Abstract
The abuse of codeine-containing drugs has resulted in a significant public health burden in many nations worldwide, including Nigeria. The attempt to address drug-related situations and the strives to attain Sustainable Development Goals by the Nigerian Federal government has culminated in the establishment of some agencies such as the National Agency for Food and Drug Administration and Control (NAFDAC), Nation Drug Law Enforcement Agency (NDLEA). The study, therefore, aimed to establish the communication response of the selected federal government agencies to the codeine crisis in Nigeria. This study analysed the tweets content on NDLEA and NAFDAC official Twitter platform and hashtag on Twitter from January 2018 to December 2020. This study was anchored on Media Ecology Theory which was used to evaluate the importance of medium of communication in society and the Social Mediated Crisis Communication Model, which was also utilized to see the usefulness of message, online visibility, and effective communication with diverse influencers during a crisis. The method of study was content analysis and in-depth interviews with four Public Affairs practitioners. The findings show that the duo federal government agencies utilise their Twitter to disseminate information and encourage audience engagement. A total of 132 tweets were analysed but only 21.1% tweets for NAFDAC and 14.3 tweets for NDLEA were official sources from the year 2018 to 2020 while the remaining were from other sources. It is recommended that, while social media and microblogging platforms can be employed to influence essential beliefs and attitude, constant information from a variety of sources are essential to creating an impact.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Codeine, Communication response, Crisis, government agencies, Twitter platform |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Patricia Nwokealisi |
| Date Deposited: | 25 Oct 2021 14:44 |
| Last Modified: | 25 Oct 2021 14:44 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/15396 |
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