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Ogwu, Eunice Onyebuchi and Covenant University, Theses (2021) EFFECT OF STRATEGIC ALLIANCE ON THE PERFORMANCE OF SELECTED ICT FIRMS IN LAGOS STATE. Masters thesis, Covenant University Ota..

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This research aimed at assessing the effect of Strategic Alliance on performance of selected ICT firms in Nigeria. The study Specific Objectives of the study were to determine the effect of strategic technology alliance on service quality of ICT firm, investigate how strategic capacity building alliance can significantly influence employee commitment to organisation, examine how strategic research and product development alliance can affect the market share and to ascertain the contribution of strategic marketing alliance on corporate image. Study hypotheses were raised respectively in line with the objectives of the study. The study adopted three theories, Knowledge Based view, Resource based theory and Transaction Cost Theory. The study used survey research design. The area of study was the ICT industry in Nigeria. The target population of the study was 245 employees of ICT firm who have their corporate offices in Lagos State Nigeria and have been recognized to have adopted strategic alliance in their business operations. This study used purposive and stratified random sampling technique to collect data from the Sampled respondents. Questionnaire was used as the main data collection instrument, as 169 structured questionnaires were administered and a total of 145 was usable for the study analysis. The validity and reliability of the research instrument was assured. Descriptive and inferential Statistics were used in analyzing and presenting the data collected for this study. Regression analysis was used in validating the hypotheses raised in this study. The result showed that strategic technology alliance has a significant effect on improved service quality of ICT firm, strategic capacity building alliance significantly influences employee commitment to organisation, strategic research and product development alliance have significant effect on market share and strategic marketing alliance has a significant impact on corporate image of ICT firms in Nigeria. This study concludes that strategic alliance has a significant positive effect on performance of ICT firms in Nigeria. Recommendations from among others are as follows: that stakeholders in the ICT industry especially regulatory agencies and other partners should form a strategic alliance structure and process as this could form an effective strategic management manual or guidelines for improving the performance of strategic partners in the ICT industry, Management should create a workplace culture to accommodate strategic alliance adoption and implementation as well as providing the right resources and tools to guarantee efficiency in the performance and organisations management should initiate appraisal process of all its alliances in other to ensure that firms reap optimal benefits of the strategic alliances.

Item Type: Thesis (Masters)
Uncontrolled Keywords: ICT industry, Marketing alliance, Strategic alliance, Technology alliance.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 27 Oct 2021 09:50
Last Modified: 27 Oct 2021 09:50

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