Nollywood Accounting and Financial Performance: Evidence From Nigerian Cinemas

Umukoro, Olaoluwa and Eluyela, Damilola Felix and Ozordi, Emmanuel and Inua, O.I and Balogu, Sheriff Babajide (2020) Nollywood Accounting and Financial Performance: Evidence From Nigerian Cinemas. International Journal of Financial Research, 11 (2). pp. 271-280. ISSN 1923-4023 E-ISSN 1923-4031

PDF Download (307kB)

Abstract

The main aim of this study is to discover what influences the financial performance of a given Nollywood film in Nigerian cinemas. We hypothesize that social media, filmmakers and friends influences financial performance of Nollywood films in Nigeria. In order to achieve this objective, we adopted survey research design methodology via the use of google forms to generate 530 copies of questionnaire between November 2018 and January 2019. Using resource dependency theory, we find out that social media, filmmakers and friends are major determinant of Nollywood financial performance in Nigeria. We recommend that filmmakers should embark on more social media campaigns and adverts in order to generate more revenue and profit for their films.

Item Type:	Article
Uncontrolled Keywords:	films, Nollywood, resource dependency theory, performance
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	15 Nov 2021 11:05
Last Modified:	15 Nov 2021 11:05
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/15478

Actions (login required)

View Item