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EKEAGBARA, JANE A and Ogunnaike,, O.O and Ibidunni, Ayodotun Stephen. and Kehinde, Busola (2019) COMPETITIVE STRATEGIES IN HIGHER EDUCATION: SCALE DEVELOPMENT. Review of Economic and Business Studies, 12 (1). pp. 79-93. ISSN 1843-763X

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Leveraging on resource based-view theory, this paper shows strategies adopted in higher education to remain competitive. Using scale development method, 60 questionnaires as survey instrument was distributed and 58 respondents completed and returned. The result of socio-economic demographic variables, factor analysis and validity using the statistical packages for social science. Five dimensions were adopted: cost leadership strategy, service differentiation strategy, cost focus strategy, integration strategy and diversification strategy. The validity and reliability result as well as managerial implication, limitation and future research were discussed.

Item Type: Article
Uncontrolled Keywords: Competitive strategies, Cost leadership, Focus strategy, Differentiation, Higher Education Institutions
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 06 Dec 2021 11:05
Last Modified: 06 Dec 2021 11:05

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