AYODEJI, GBENGA OMOTOLA and Covenant University, Theses (2021) TENANT MIX AND CUSTOMER FOOTFALL AT SHOPPING MALLS IN LAGOS STATE: A STUDY OF IKEJA CITY MALL. Masters thesis, COVENANT UNIVERSITY.
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Abstract
The wave of modern mall development is fast hitting on sub-Saharan Africa and the growing population and economy can attribute this to the rapid growth of the consumer market as influenced. Consumers have a taste for classy retail format that is associated with the emerging shopping malls and these shoppers have expectations and they expect an extraordinary degree of experience that will meet their different needs at once. The goal of every mall is to be able to provide to their shoppers and visitors all they need in the most decent way which in the long run attract more customers, tenants and ultimately increase sales/revenue. It is on this premise that this study made use of the quantitative method to examine the effect of tenant mix and its influence on customer footfall. With the cross-sectional research design, having distributed 385 questionnaires and gotten 358. The Statistical Package for Social Sciences (SPSS) was used to analyse the descriptive data gotten, while the Smart- Partial Least Squares (Smart-PLS) was used to test the hypotheses. The results show that there is a significant relationship between tenant mix and customer footfall. It was recommended amongst others that mall managers should make sure that there are complementary stores in the mall, so that shoppers experiences can be enhanced. They should ensure that the tenant stores in the mall are properly arranged, so that shoppers prefer the mall, and their purchases are made easy and comfortable. Also, that the design of the mall is one that promotes convenience, in addition to good temperature control and beautiful décor, so that the shoppers have increased loyalty to the mall.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Agglomeration theory, Customer footfall, Shopping mall, Spatial theory, Tenant mix. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 23 Feb 2022 15:56 |
| Last Modified: | 23 Feb 2022 15:56 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/15654 |
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