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AYOADE, Ezekiel O. (2018) ENTREPRENEURS’ PERSONALITY TRAITS, COMMITMENT AND BUSINESS PERFORMANCE OF SELECTED SMEs IN SOUTH WEST NIGERIA. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Covenant University Ota..

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The increasing rate of business failure and the challenges associated with small and medium enterprises (SMEs) survival have become a worrisome trend in all nations. The common and traditional reasons for business failure include inadequate infrastructural facilities, inadequate access to capital, harsh government regulations, stiff competition, and inadequate entrepreneurial skill. However, despite the intervention of many governments to remove these hindrances, the failures of businesses remain high. Exploring further solutions to this problem, this study examined the effects of entrepreneurs’ personality traits on business performance, and the mediating influence of affective, continuance and normative commitment. This study adopted the mixed research methods which involved both quantitative and qualitative design approach. Five hypotheses were developed from the theoretical model of the study and were investigated through a survey of 531 SMEs entrepreneurs. The questionnaire was structured and designed to gather information from respondents about the personality traits that influence their commitment towards business performance. The additional qualitative approach was conducted through interviews of 15 entrepreneurs who were officers of their trade associations. The interviews were to elicit in-depth information from the selected entrepreneurs. The quantitative data were analysed using SPSS 21 version and the qualitative data were transcribed and analysed based on the hypotheses formulated for the study. Analysis of a moment structures (AMOS 22 software) was used as a confirmatory and visual representation of the result of the analysis. The results revealed positive correlation between the variables measuring personality traits (openness to experience, conscientiousness, extraversion, agreeableness, neuroticism) and business performance (profit, employees’ satisfaction, revenue improvement, market share, customers’ satisfaction). It was also discovered that when mediating variables - affective, continuance, and normative commitment - were introduced, they have significant effect (P < 0.05) on the relationship between personality traits and business performance. The study recommends that entrepreneurs should cultivate the idea of self-assessment and make themselves available for training that will shape and improve their behaviour in terms of improved interpersonal relationships and enhanced business performance.

Item Type: Thesis (["eprint_fieldopt_thesis_type_phd" not defined])
Uncontrolled Keywords: Personality traits, Commitment, Business Performance, Entrepreneur, Entrepreneurship, SMEs
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 25 May 2022 09:21
Last Modified: 25 May 2022 09:21

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