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The Effect of E-portal System on Corporate Image of Universities

Oyedepo, T. and Okorie, Nelson (2011) The Effect of E-portal System on Corporate Image of Universities. i-manager’s Journal of Educational Technology, 7 (4). pp. 5-10.

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Internet connectivity in tertiary institutions in Africa has been summarized in three characteristics - too little, too expensive and poorly managed (African Tertiary Institutions Connectivity Survey (ATICS), 2006 report). The Internet portal system offers educational organizations the ability to track students’ needs and promote their programs and plans. This paper examines the effect of portal systems in promoting the corporate images of Universities, whereby Six Universities in Nigeria were used as an example. Survey was adopted as the method and six hundred respondents were randomly selected for this study. Three hypotheses were tested and analyzed using t-test and correlation analysis. The paper recommended that was a dire need for universities to engage the services of expert web-designers with regard to effective projection of their corporate image through graphics, colour lettering

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mr Solomon Bayoko
Date Deposited: 08 Oct 2013 11:02
Last Modified: 08 Oct 2013 11:02

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