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EMPIRICAL ANALYSIS OF VENTURE VALUE CHAIN ON ENTREPRENEURIAL PROSPECTS USING RESPONSE TREND ANALYSIS

Ogbari, M. E. and Olokundun, Ayodele Maxwell and CHIMA, George Uzoma K. and Fabiyi, Temisanren Oluwafunmilola and Ilogho, Julie E. (2020) EMPIRICAL ANALYSIS OF VENTURE VALUE CHAIN ON ENTREPRENEURIAL PROSPECTS USING RESPONSE TREND ANALYSIS. JOURNAL OF CRITICAL REVIEWS, 7 (14). pp. 2661-2673. ISSN 2394-5125

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Abstract

This research analyzed empirically venture value chain on entrepreneurial prospects of Nigerian firms capitalizing the use of respond trend analysis. The objectives of this study were to determine the effect inbound logistics has on the sales volume of a firm, to examine the effect outbound logistics has on the profitability of a firm, to examine the effect of the after sales services of a firm on the satisfaction of its customers, and to evaluate the influence of a firm‟s technology development on its business expansion. The data required for this study were gathered through questionnaire. One hundred and fifty questionnaires were administered to management and staff of three entrepreneurial firms in Nigeria but only one hundred and twelve copies of questionnaires were retrieved and analyzed. regression analysis was used to test the hypotheses using the Statistical Package for Social and Science SPSS version 23. The result shows positive significant effect between the independent and dependent variables that there is a significant level to which inbound logistics can affect the sales volume and overall profit level of a firm. Based on the above findings, the study recommended that entrepreneurs need to recognize that effective inbound logistics can be used to enhance the sales volume of a firm, entrepreneurs should also understand that outbound logistics can achieve profit, entrepreneurs should engage in effective after sales services that would lead to the satisfaction of customers, and entrepreneurs should engage in constant technology development to be able to expand his business.

Item Type: Article
Uncontrolled Keywords: Venture Value Chain, Entrepreneurial Success, Outbound Logistics, Inbound Logistics
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 08 Jun 2022 12:25
Last Modified: 08 Jun 2022 12:25
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/15958

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