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Outdoor Advertising: House Numbering Visuals as Marketing Communication and Community Potentials

Omojola, Oladokun (2020) Outdoor Advertising: House Numbering Visuals as Marketing Communication and Community Potentials. Covenant Journal of Communication, 7 (2). pp. 74-91. ISSN p. 2354-354X e. 2354 – 3515

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An image stimulus sometimes approximates visual communication, appearing as information that carries some identified meaning with it. The sequence involves mental visualization – a familiar phrase in cognition research. Despite this viewpoint's popularity, the scholarship radar is yet to fully capture the socio-economic ends of such meanings and the attendant communitarian upshots. This paper is making three propositions, using house numbering visuals as the basis for investigation. First, these visuals offer a viable platform to examine how visual communication elicits meaning in marketing communication (Folayan et al., 2018; Morah & Omojola, 2018). Second, the perceiver's semiotic literacy and the socio-economic purpose that the visual stimuli serve could determine mental representation's strength in a cognitive process. Third, a communitarian level of cooperation is possible from that meaning. The ramifications of these propositions provide some insight into the marketing and community potentials of house numbering images.

Item Type: Article
Uncontrolled Keywords: House numbering, outdoor advertising, marketing, community information processing, creativity
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: nwokealisi
Date Deposited: 20 Feb 2023 11:24
Last Modified: 20 Feb 2023 11:24

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