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Telecom Outcasts? Exploring Women Airtime Hawking and Mobile Telephony in Southwest Nigeria

Omojola, Oladokun and Ayeni, Olugbenga and OLADOSUN, Muyiwa and Amodu, L. O. and Adejumo, G.O. (2021) Telecom Outcasts? Exploring Women Airtime Hawking and Mobile Telephony in Southwest Nigeria. African Journal of Business and Economic Research AJBER, 2021. ISSN 1750-4562

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Women are considered vital and indispensable to the economic growth and sustainable development of any nation, but their subordinate position in the workplace in Africa is a concern. This study investigates the motivations behind airtime hawking by Nigerian women who operate at the bottom end of their country’s mobile telephony business and are confined to the informal segment of the industry. A total of 625 respondents attended to questionnaire items about the factors that predisposed them to sell airtime on the streets. Results show they hawked to avoid being disturbed by the local revenue collectors and for quick and steady patronage, albeit small profits. The least contributory is that airtime hawking does not require a selling technique. These indicators are useful for industry captains, policymakers, and multilateral organisations interested in improving the conditions of women and their absorption into the mainstream economy.

Item Type: Article
Uncontrolled Keywords: Mobile telephony  Gnder indicators  Women  Airtime hawking  Nigeria
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: nwokealisi
Date Deposited: 21 Feb 2023 13:05
Last Modified: 21 Feb 2023 13:05

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