Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities

Ekanem, Thelma and Olatunji, Rotimi Williams and Amodu, L. O. and Odiboh, Oscar and Oyero, Olusola (2020) Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities. In: Emerging Trends in Indigenous Language Media, Communication, Gender, and Health. Emerging Trends in Indigenous Language Media, Communication, Gender, and Health.

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Abstract

This conceptual work examines corporate communication as a tool for coordinating universities' internal and external messages in Nigeria. It explores universities' attempts to harness, link-up, and interact with their publics. This chapter presents effective corporate communication as the unifying principle in many institutional decisions. It emphasizes that sometimes, universities' efforts to communicate effectively and profitably with their host communities end up in futility especially where indigenous language is a key environmental factor. University-neighbour relationship globally ought to be symbiotic and mutually-reinforcing. This chapter reviews scholarly commentaries on corporate communication, the relevance of indigenous language to community relations; and highlights in conclusion, the implications for universities in neglecting indigenous language during community engagements. It recommends that universities should motivate their employees to apply indigenous languages in enhancing understanding between the institutions and their host communities.

Item Type:	Book Section
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	nwokealisi
Date Deposited:	22 Feb 2023 13:47
Last Modified:	22 Feb 2023 13:47
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/16639

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