Ogbari, M. E. and Edewor, Ogheneofejiro J. and CHIMA, George Uzoma K. and NWOSU, Gwen N. (2023) THE NIGERIAN FASHION INDUSTRY: TECHNOLOGICAL INNOVATION AND MARKET EXPANSION. In: Covenant University International Conference on Entrepreneurship.
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Abstract
The global fashion sector is worth more than $2.5 trillion, with the share of Africa projected to be less than one per cent. technological innovations in the Nigerian fashion industry can enhance, distinguish and differentiate the products offered to create additional value as well as satisfy customers. The study examined technological innovation and market expansion of small scale enterprises in Etiosa L.G.A Lagos State. Data was analysed using regression analysis. The results gotten from this study shows that technological innovations have significant effects on market expansion of SMEs in the fashion industry in Lagos State. In conclusion the researcher provided recommendations in line with enhancing new market and innovative procedures for market expansion of fashionpreneurs.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | AKINWUMI |
| Date Deposited: | 07 Jun 2023 15:28 |
| Last Modified: | 07 Jun 2023 15:28 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/16984 |
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