Iyiola , O.O. Sustainable Marketing: Philosophies, Economies and Strategies for a New Consumer Metabolism. Sustainable Marketing: Philosophies, Economies and Strategies for a New Consumer. pp. 1-11.
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Abstract
Sustainable marketing is a subset of the sustainable development field recently formed in 1992. Both fields are complex and development elusive, but diverse bodies of knowledge are involved including, philosophy, economics, social sciences, business strategy, marketing, and environmental. The concern is about our ravenous, consumer demands or metabolism, with the world population increasing by 50% in the next forty-five years. This necessitates change in our economic structures, consumer pricing and goods, social responsibility and long-term business viability. In short, sustainable marketing stands to become an imperative for businesses seeking to have or maintain their competitive advantage.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Solomon Bayoko |
| Date Deposited: | 21 Oct 2013 21:02 |
| Last Modified: | 21 Oct 2013 21:02 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/1702 |
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