Iyiola , O.O. and Akintunde, Olufemi (2011) Perceptions as Influencer of Consumer Choice Behavior: The Case of Tourism in Nigeria. JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS, 5 (7). pp. 27-36.
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Abstract
Consumers will form opinion(s) on a particular product based on information at their disposal, which will determine whether such product is selected. Destination images influence a tourist's travel decisionmaking, cognition and behavior at a destination as well as satisfaction levels and recollection of the experience (Jenkins, 1999). A survey was conducted in the United States, of potential tourists aimed at understanding the role perceptions of potential American outbound tourists to Nigeria and how consumers choose their destinations; based on information at their disposal. Descriptive statistics were used to examine the distribution of variables. All statistics were two-tailed at 0.05 significance level.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Solomon Bayoko |
| Date Deposited: | 21 Oct 2013 21:02 |
| Last Modified: | 21 Oct 2013 21:02 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/1705 |
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