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Perceptions as Influencer of Consumer Choice Behavior: The Case of Tourism in Nigeria

Iyiola , O.O. and Akintunde, Olufemi (2011) Perceptions as Influencer of Consumer Choice Behavior: The Case of Tourism in Nigeria. JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS, 5 (7). pp. 27-36.

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Abstract

Consumers will form opinion(s) on a particular product based on information at their disposal, which will determine whether such product is selected. Destination images influence a tourist's travel decisionmaking, cognition and behavior at a destination as well as satisfaction levels and recollection of the experience (Jenkins, 1999). A survey was conducted in the United States, of potential tourists aimed at understanding the role perceptions of potential American outbound tourists to Nigeria and how consumers choose their destinations; based on information at their disposal. Descriptive statistics were used to examine the distribution of variables. All statistics were two-tailed at 0.05 significance level.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Solomon Bayoko
Date Deposited: 21 Oct 2013 21:02
Last Modified: 21 Oct 2013 21:02
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/1705

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