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Assessing Relationship between Personal Value and Customer Satisfaction:Evidence from Nigerian Banking Industry

Ogunnaike, O.O. and Kehinde, O.J. (2011) Assessing Relationship between Personal Value and Customer Satisfaction:Evidence from Nigerian Banking Industry. The Annals of The "Ştefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, 11 (1(13)). pp. 167-175.

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Abstract

Results implicated self-transcendence as having positive relationship with customer satisfaction while selfenhancement has negative relationship with customer satisfaction. It was also established that the overall personal value has significant effect on customer satisfaction. The research measures showed encouraging psychometric values. These findings were discussed and situated within the Nigerian banking industry. It was recommended that the banking industry should place more emphasis on target marketing practices thereby enhancing the quality delivery of services to customers. Areas of further studies were also suggested.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Solomon Bayoko
Date Deposited: 25 Oct 2013 20:00
Last Modified: 25 Oct 2013 20:00
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/1707

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