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Olanipekun, Samuel Okikioluwa and Covenant University, Theses (2023) EVALUATION OF THE PERSUASIVE DESIGN PRINCIPLES IN A WEB-BASED PRAYER APP. Masters thesis, Covenant University Ota.

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Persuasive technology is an approach to designing persuasive systems. The ultimate goal of PT is to enable users of persuasive systems to achieve their desired behavior change without any form of coercion. Based on the persuasive system model, persuasive technology has found application in several domains like Health and Wellness, Education, E-commerce, etc with varying degrees of results, etc. but has found a paucity of studies in the domain of religion and religious application. The rate of engagement with some prayer apps in comparison to other religious-based apps like bible study and worship apps is low. Such apps include daily prayer, pray as you go, and prayer mate. The above findings birthed the need for a design that would be persuasive and goal driven. The goals set to be achieved in this study are to identify the most effective persuasive strategies within its principles for the design of a progressive web app to influence strong adherence to prayer behavior, to evaluate the most persuasive strategy through the system use, and the strategy that encourages more engagement. Using Scopus, ScienceDirect, and Google Scholar, works of literature were situated in 54 papers to find dominant strategies incorporated in different domains to select the most relevant ones in building a persuasive system. The selected strategies were used to design a model which was then converted into a functional and credible system. The Persuasive Potential Questionnaire was adopted to evaluate the user’s susceptibility to the system. The result shows nine strategies are dominant in the PT domains and that personalization is the most persuasive strategy and that social comparison is the least persuasive. This will help researchers to broaden their scope in this domain to investigate some other strategies that will be relevant in such systems as these which will also help the designer to easily select some strategies already investigated to be persuasive in this context. Lastly, this study will help users in engaging continuously with the system for the desired behavior which will eventually lead to continuity in the desired behavior even without the persuasive system.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Persuasive Technology; PSD Model; Religious Application; Prayer; Progressive Web Application; Wilcoxon Test.
Subjects: Q Science > QA Mathematics
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User: nwokealisi
Date Deposited: 06 Jul 2023 10:25
Last Modified: 06 Jul 2023 10:25

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