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Empirical Evidence of Executives’ Perception and Scanning of Business Environment in Nigeria

Abiodun, A. J. (2009) Empirical Evidence of Executives’ Perception and Scanning of Business Environment in Nigeria. BULETINUL Universităţii Petrol – Gaze din Ploieşti, LXI (3). pp. 27-35.

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Abstract

Strategic thinking about firms’ environment enables management to identify relevant environmental factors and industry drivers that weigh on the firms’ objectives, direction, strategy and business model. This study based on administered questionnaire examines executives’ perception of the characteristics of the business environment and its relationship with corporate performance. It was found that while variables in the task environment were considered most uncertain the general environment is the most scanned; and executives’ perception of the nature of the environment has a low association with the intensity of their scanning efforts. It is recommended that managerial discretion and judgement should play a significant role in determining the sections of the environment to be scanned and scanning void should not be permitted if effective and efficient organisation-environment fitment required to secure superior competitive advantage is to be attained

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Solomon Bayoko
Date Deposited: 25 Oct 2013 20:00
Last Modified: 25 Oct 2013 20:00
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/1715

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