Okorie, Nelson (2020) Global.Media,.Television,.and.the.Americanization.of.Young.Africans. In: Advances in Human Services and Public Health (AHSPH) Book Series. IGI Global.
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Abstract
This.chapter.examined.the.perception.of.young.Africans.on.American.values.as.portrayed.in.popular.entertainment.programs..This.chapter.examined.use.DSTV.as.a.study.example.because.it.is.the.most.popular.digital-pay.TV.with.the.highest. subscription.in.Africa..Furthermore,.the.objectives.are:.(1).To.ascertain.the.major.type.of.western.programmes.preferred.on.DSTV.among.young.Africans,.(2).To.examine.the.perception.of.young.Africans.on.whether.these.TV.channels.influence.the.adoption.of.western.values..This.research.adopted.the.use.of.the.survey.method.to.achieve.the.objectives.of.the.study..A.value.contribution.of.this.chapter.is.that.global.television.has.created.multiple.media.products.that.have.unique.elements.of.American.culture,.which.will.distort.African.values..Also,.the.influence.of.American.values.will.have.a.snowball.effect.on.African.youths.in.different.spheres.of.life
| Item Type: | Book Section |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | AKINWUMI |
| Date Deposited: | 20 Oct 2023 12:03 |
| Last Modified: | 20 Oct 2023 12:03 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/17410 |
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