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Relationship between Market Orientation,Firm Innovativeness and Innovative Performance

Akinyele, S.T. and Ihinmoyan, T. (2011) Relationship between Market Orientation,Firm Innovativeness and Innovative Performance. Relationship between Market Orientation,Firm Innovativeness and Innovative Performance. pp. 1-14.

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Abstract

The paper examines the issue of interrelationships between market orientation, firm innovativeness and innovative performance. Three dimensions of market orientation, namely collection and use of market information, development of market oriented strategy and implementation of market oriented strategy are measured. Factor analysis used to validate the measures of market orientation, firm innovativeness and innovative performance . A correlational analysis is performed to determined whether market orientation is associated with firm innovativeness and innovative performance

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Solomon Bayoko
Date Deposited: 25 Oct 2013 19:57
Last Modified: 09 Oct 2015 08:56
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/1743

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