Worlu, Rowland E.K. (2011) Capitalizing On Infinitesimal Calculus In Political Marketing. Global Journal of Management and Business Research, 11 (5). pp. 1-8. ISSN 0975-5853
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Abstract
The calculus, known to be a branch of mathematics dealing with differentiation and integration of variable quantities, is used to solve many mathematical problems. This paper explores these problem-solving qualities of calculus to determine how they enhance the practice of political marketing in our rapidly democratizing world. More importantly, science and technology are known to be providing appreciable impetus in every sphere of human endeavour and political marketing is no exception. Another objective of this paper therefore, is to interrogate the nature and dimension of this impetus within the context of electoral politics with specific reference to political marketing practice.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Solomon Bayoko |
| Date Deposited: | 31 Oct 2013 15:40 |
| Last Modified: | 31 Oct 2013 15:40 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/1764 |
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