DEMYSTIFYING THE MEDIATING ROLE OF COMPETENCE ON ASSERTIVENESS AND SOCIAL RESPONSIBILITY OF WOMEN ENTREPRENEURS IN LAGOS STATE

AGUMADU, MERCY ADEOLA and Moses, Chinonye, Love and Adeniji, A. A. and Olaoye, Olusegun Peter (2020) DEMYSTIFYING THE MEDIATING ROLE OF COMPETENCE ON ASSERTIVENESS AND SOCIAL RESPONSIBILITY OF WOMEN ENTREPRENEURS IN LAGOS STATE. International Journal of Management, 11 (7). pp. 803-809. ISSN 0976-6502 and ISSN Online: 0976-6510

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Abstract

This study aims to empirically examine the influence of the assertiveness of women entrepreneurs on their social performance and the moderating role of competence. The data for this study was collected from one Hundred and Three (103) respondents from the Nigerian Association of Small Scale Industrialists (NASSI), which was founded in 1978 and registered under the land perpetual succession Act as a nonprofit organization. The findings reveal that women's assertiveness is significant, positive predictors of social responsibility. The bulk (47.6%) of the respondents were between 31-40 years old, 40.8% of the respondents had been working for between 6- 10 years, while 87.4 percent of the women are married. The regression coefficients reflect the direct effects of both assertiveness and competence on social responsibility within the path model. The methodological framework used in this study provides an enhanced understanding and developing literature on the mediating effect of competence in the relationship between women's assertiveness and social performance. This study concludes that there is a significant relationship between women's assertiveness (focus, confidence, flexibility) and social performance, which is being mediated by the strategic and relationship competence of women entrepreneurs. This study recommends and suggests that women entrepreneurial competence should be strengthened to improve their social performance. Furthermore, women's assertiveness should be improved through the development of entrepreneurial competencies of women, and this should be addressed through supportive policies.

Item Type:	Article
Uncontrolled Keywords:	Assertiveness, Women, Competencies, Social Performance, Entrepreneurs
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HQ The family. Marriage. Woman
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	nwokealisi
Date Deposited:	09 Apr 2024 14:27
Last Modified:	09 Apr 2024 14:27
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/17893

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