Ogbari, M. E. and CHIMA, George Uzoma K. and Atolagbe, Tolulope Morenike, and Ufua, Daniel Ebakoleaneh and Kehinde, Busola (2022) Competitive Strategies and Corporate Performance of Small and Medium Enterprises in Lagos and Ogun States. GUSAU JOURNAL OF BUSINESS ADMINISTRATION, 1 (2). pp. 1-13.
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Abstract
A good competitive strategy is a major tool needed by any organization to achieve its desired objective in the world of increasing competition. Small and medium enterprises compete with business enterprises of the same size as well as companies that are bigger in size and capacity. The study, therefore, examined the influence of the competitive strategies adopted by small and medium enterprises in Nigeria on their performance. A total of 125 respondents were sampled using the judgmental sampling technique. The Student t-test analysis was used to test the four hypotheses. The study reveals that competitive strategies have a positive impact on the performance of Small and Medium Enterprises in Nigeria. The study recommends that Small and Medium Enterprises in Nigeria should select the appropriate strategy that will suit the business and the environment in which it operates.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Competitive Strategy, Corporate Performance, SMEs |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Patricia Nwokealisi |
| Date Deposited: | 02 May 2024 15:26 |
| Last Modified: | 02 May 2024 15:26 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/17953 |
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