AKINOLA, oluseyi Akintunde and Covenant University, Theses (2024) GREEN MANAGEMENT, EXPORT MARKET ORIENTATION AND SUSTAINABILITY OF AGRIBUSINESSES IN SOUTHWEST, NIGERIA. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Covenant University.
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Abstract
The adoption and effective implementation of green management practices to address environmental concerns have posed a significant challenge in the agribusiness sector amidst various shocks, ranging from COVID-19 disruptions to climate variability and community crises. This challenge is particularly pronounced in a nation where over 70% of the population engages in small or medium-scale agriculture. The evolving food systems and the shift from large corporations to small and medium-sized enterprises (SMEs) in export market orientation highlight the imperative for a sustainable approach. This study explores the moderating effect of export market orientation on green management practices and the sustainability of agribusinesses in Southwest Nigeria. The research is grounded in three major theories—natural resource-based view, organic growth theory, and stakeholder theory. To fulfill its objectives, the study adopts a mixed-methods research approach, combining quantitative (i.e., questionnaire) and qualitative (i.e., interviews). The copies of questionnaire were distributed to 407 registered members of All Farmers Association of Nigeria (AFAN) in the six (6) selected states of Southwest Nigeria. Ten (10) directors of Ministries and executive members of AFAN were purposively selected based on their years of experience and service were also subjected to semi-structured interview. Structural Equation Modeling was used to analyse the quantitative data, while thematic analysis was used to analyse the qualitative data. The findings indicate a significant impact of green management practices on the sustainability of agribusinesses in the region. Specifically, green methods (β= 0.600, >1.96, P-value =0.000 <0.05), green materials (β= 0.729, >1.96, P-value =0.000 <0.05), green machinery (β= 0.841, >1.96, P-value =0.000 <0.05), and green measurement (β= 0.816, >1.96, P-value =0.000 <0.05) all play a crucial role in influencing sustainability. Additionally, export market orientation, encompassing export market intelligence generation (β= 0.292, >1.96, P-value =0.000 <0.05), export market intelligence dissemination (β= 0.282, >1.96, P-value =0.000 <0.05), and responsiveness to market intelligence (β= 0.232, >1.96, P-value =0.000 <0.05), emerges as a pivotal factor contributing to sustainability in the agro-industry. This study concluded that agribusinesses that integrate green practices and actively engage with international markets demonstrate a stronger foundation for achieving economic sustainability while concurrently promoting environmental stewardship and community development. The study recommends several actions based on its findings, including the promotion and support for green materials procurement, investment in green machinery and technology, enhancement of market intelligence generation and dissemination, promotion of community engagement and social responsibility, encouragement of environmental certification and standards compliance, support for research and innovation, development of a robust policy framework, and establishment of monitoring and evaluation mechanisms. The findings underscore the necessity for policymakers to prioritise the development and implementation of comprehensive policies that promote and incentivise green management practices, export market orientation, and sustainability initiatives within the agribusiness industry in Southwest Nigeria.
| Item Type: | Thesis (["eprint_fieldopt_thesis_type_phd" not defined]) |
|---|---|
| Uncontrolled Keywords: | Agribusiness, Export market orientation, Green management, Green Practice, Market intelligence, Sustainability |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce S Agriculture > S Agriculture (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | nwokealisi |
| Date Deposited: | 25 Sep 2024 11:22 |
| Last Modified: | 25 Sep 2024 11:22 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/18453 |
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