AJALIE, STANLEY NWANNEBUIFE and Covenant University, Theses (2021) STAKEHOLDERS’ ENGAGEMENT AND CORPORATE REPUTATION OF SELECTED TELECOMMUNICATIONS SERVICE PROVIDERS IN LAGOS STATE, NIGERIA. ["eprint_fieldopt_thesis_type_phd" not defined] thesis, Covenant University.
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Abstract
Today’s business environment is constantly changing and rapidly evolving as such organisations require a good reputation in order to gain competitive advantage and enhance success. Telecommunication firms in Nigeria are faced with numerous challenges one of which is evident in stakeholders’ dissatisfaction with their operations due to poor network services and accessibility. This study therefore examined the influence of stakeholder engagement on corporate reputation of telecommunication service providers in Nigeria. The study adopted a mixed research method involving a structured questionnaire and interview as instruments for data collection. A total of 1308 copies of questionnaire were administered to respondents out of which 1003 copies were retrieved while the interviews were carried out with sixteen respondents from different local governments in Lagos state. Quantitative data was analyzed using regression analysis (SPSS) and structural equation modelling (SEM) while qualitative data was analysed and interpreted using thematic analysis. The results of the inferential statistical analysis showed that stakeholders’ involvement has a significant influence on corporate social responsibility. The model revealed that stakeholders’ involvement had a statistical significance in predicting corporate social responsibility with beta values (β = 0.114) and the value of t as (3.551). The model also revealed a relationship at r = 0.446 and R2 = 0.198 which implies that stakeholders’ involvement accounts for 19.8% of variations having a significant effect on corporate social responsibility. Stakeholders’ interaction had a statistical significance in predicting value for money. The model revealed a relationship at r = -0.233 and R2 = 0.054 which implies that stakeholders’ interaction accounts for 5.4% of variations having a significant effect on value for money. Stakeholders’ intimacy had a statistical significance in predicting quality of products and services. The model revealed a relationship at r = 0.546 and R2 = 0.298 which implies that stakeholders’ interaction accounts for 29.8% of variations having a significant effect on quality of products and services. Also stakeholders’ influence had a statistical significance in predicting customer orientation with beta values (β = 0.935) and the value of t as (83.703). The model also revealed a relationship at r = 0.520 and R2 = 0.270 which implies that stakeholders’ influence accounts for 27% of variations having a significant effect on customer orientation while stakeholders’ consultation had a statistical significance in predicting work environment with beta values (β = 0.958) and the value of t as (105.553). The model also revealed a relationship at r = 0.791 and R2 = 0.625 which implies that stakeholders’ consultation accounts for 62.5% of variations having a significant effect on work environment. The results of the qualitative findings documented evidence for a mechanism through which stakeholder engagement significantly affects corporate reputation of telecommunication firms. The study suggests that telecommunication firms through effective stakeholder engagement practices are better positioned to engage more with their stakeholders. It was recommended that for telecommunication firms to enhance their reputation, effective stakeholder engagement practices such as involving, interacting and consulting with stakeholders should be a major part of their operations.
| Item Type: | Thesis (["eprint_fieldopt_thesis_type_phd" not defined]) |
|---|---|
| Uncontrolled Keywords: | Stakeholders; stakeholder engagement; corporate reputation; telecommunication firms |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | nwokealisi |
| Date Deposited: | 07 Mar 2025 13:15 |
| Last Modified: | 07 Mar 2025 13:15 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/18860 |
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