Aka, D. and Okorie, Nelson and Kehinde, J.O. (2013) Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.
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Item Type: | Conference or Workshop Item (Paper) |
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Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
Depositing User: | Mr Adewole Adewumi |
Date Deposited: | 13 Apr 2014 22:36 |
Last Modified: | 13 Apr 2014 22:36 |
URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/2367 |
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